Bhubaneswar, July 23: In a significant milestone towards safeguarding the religious and cultural legacy of the Shree Jagannath Temple, the Shree Jagannath Temple Administration (SJTA) has secured approval for five more trademark applications related to the world-famous 12th-century shrine in Puri. The move is aimed at protecting the temple’s sacred identity and preventing the unauthorised commercial use of terms closely associated with Lord Jagannath.
Announcing the development through a post on social media platform X, Chief Administrator of Shree Jagannath Temple, Dr. Arabinda Kumar Padhee, said the trademark applications have successfully cleared the second stage of examination and have now been approved for publication in the upcoming Trademark Journal.
The five terms that have received approval are Jagannath Dham, Shree Khetra, Mahaprasad, Neelachakra, and Koili Baikuntha. These names are deeply rooted in the religious traditions, rituals and cultural heritage of the Jagannath Temple and hold immense spiritual significance for millions of devotees across the globe.
Dr. Padhee described the development as a “significant success” in the temple administration’s ongoing efforts to preserve the sanctity, authenticity and heritage of Shree Jagannath Temple. He said trademark protection would help prevent the misuse, misrepresentation and commercial exploitation of these sacred names and symbols by unauthorised individuals or organisations.
The SJTA has been actively pursuing legal protection for various temple-related names, rituals and symbols in recent years to ensure that they are used only in an appropriate religious and cultural context.
Temple officials believe the latest approvals will further strengthen the legal framework for protecting the intellectual and cultural heritage of the Jagannath tradition. The initiative is also expected to preserve the unique identity of the shrine while ensuring that its revered names remain protected for future generations of devotees and researchers.
About the Author
